beauty industry
Can Blockbuster Fragrances Make a Comeback?
In July, Estée Lauder unveiled its first new women’s fragrance pillar in years, called Glimmer, to the world. A modern gourmand developed in partnership with IFF — the fragrance...
The Boys Are, Indeed, Buying Perfume at Sephora and Ulta Beauty
It’s not just tweens specialty beauty retailers are increasingly courting — it’s men, too. In May, Sephora hosted a “Next Stop, Sephora” activation in New York, inviting prominent male...
EXCLUSIVE: Lisa Eldridge Sets Up Shop in New York
Lisa Eldridge has landed in New York. The U.K.-based makeup brand, launched in 2018 by celebrity makeup artist and YouTuber Lisa Eldridge, has opened its first brick-and-mortar retail presence...
All Hail the Seven-step PDRN Routine
It’s only fitting that 10 years after K-beauty introduced the seven-step skin care routine to the Western beauty lexicon, the category is yet again responsible for beauty’s newest mass...
Why Elizabeth Arden Is Launching Its First New Fragrance Pillar in Eight Years
Elizabeth Arden’s first major fragrance launch in nearly a decade has arrived. The Revlon-owned brand has debuted Eternal Aura, a floral-amber eau de parfum fronted by actress Leighton Meester....
The Top Hand Creams and Lip Balms Purchased During the U.S. Cold Streak
Count on beauty to be a bright spot during a deep freeze. As cities across the U.S. endured historically cold temperatures lasting from late January through the first week...
L’Oréal Bets on Near-infrared Tech for New Eye Masks, Flat Iron Innovations
L’Oréal Groupe is seeing the near-infrared light. The French beauty conglomerate has unveiled two light-powered innovations at the Consumer Electronics Show in Las Vegas, including a Light Straight +...
Inside Beauty’s Growing Universe of Distressed Acquirers
In 2025, beauty M&A was a tale of two extremes. There were the buzzy, hefty transactions of red-hot assets like Hailey Bieber’s Rhode (acquired by E.l.f. Beauty for $1...
The 10 Beauty Brands That Won Cyber Week on TikTok Shop
Beauty won big during TikTok Shop’s four-day Black Friday sale this year, data shows. The category exceeded $109 million — or more than 20 percent — of TikTok Shop’s...
EXCLUSIVE: Loewe Perfumes Opens First U.S. Pop-up Store
Loewe Perfumes is coming to Rockefeller Center. The designer fragrance brand is hosting a pop-up through Jan. 31 at the New York landmark building, marking Loewe Perfumes’ first stand-alone...
