Qixi

Labu-who? Chopard Teams Up With Dimoo of Pop Mart for Qixi Exclusive
August 6, 2025
The latest celebrity Chopard is dressing for Qixi, considered China’s Valentine’s Day, is only 13 centimeters tall.  Dimoo, a starry-eyed character imagined by Chinese artist Ayan Deng and turned...
Loewe Debuts Short Drama Series to Celebrate Qixi Festival
August 4, 2025
Loewe is celebrating this year’s Chinese Valentine’s Day, Qixi, via a new format — a short drama series titled “Say Yes to Love.” The series, with five 45-second episodes,...
Prada Creates Bridge-themed Interactive Campaign Around Qixi
July 23, 2025
To mark this year’s Qixi, China‘s traditional Valentine’s Day, Prada released a romantic short film with its Chinese ambassadors, then extended the narrative into an interactive Xiaohongshu experience. In...