China travel boom sparks Wild Frontiers’ new adventure tours

Award-winning B Corp adventure travel company Wild Frontiers has launched three new small-group tours across China to meet the rising interest in China tourism. China recorded a significant increase in inbound travel during this year’s May Day holiday, with trips by foreign nationals rising to 1.26 million — a 12.5% increase year-on-year — reflecting renewed interest in culturally immersive travel experiences across Asia.

Wild Frontiers new launch includes three expertly crafted itineraries. The first, titled China: From Imperial Capitals to Wild Sichuan, is geared towards travelers with an interest in history. This trip focuses on the history and culture of northern and western China. The second of the new China itineraries is titled Southern China Explorer: From Megacities to Mountain Realms, which showcases dramatic landscapes and regional traditions. Lastly, travelers can join the East China & Taiwan: Shared Traditions and Distinct Cultures Across The Strait trip, which combines China’s historic eastern cities with Taiwan’s natural beauty and celebrated food scene. All three tours are available for booking now direct through Wild Frontiers.

Wild Frontiers’ Director of Product and Operations, Marc Leaderman shared: 

“China offers an extraordinary diversity of travel experiences, from the historic cities and ancient archaeological sites of Sichuan to the landscapes of Zhangjiajie and the regional food cultures found across the country.”

“We’re seeing growing interest from travelers looking for more immersive and culturally focused experiences across Asia, and these new itineraries have been designed to combine iconic highlights with scenic rail journeys, local cuisine, hiking and lesser-visited regions that many visitors don’t typically get the chance to explore.”