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Bold Marketing Beats Caution, New Study Finds
Playing it safe is not as safe as it looks, according to a new study from FleishmanHillard and Contagious. The research, released October 6 in New York, argues that caution...
Teen Entrepreneur Zain Javaid Raises $11M for Ghost
A 19-year-old founder just raised $11 million in seed funding for Ghost, a startup that sells a $3,499 computer built to run personal AI agents. Andreessen Horowitz led the round,...
“Fear Fokol” Looks Inside the Private-Security Forces That Patrol Johannesburg
Tuva Björk’s short documentary opens with a private-security officer offering a litany of the weapons he has with him in his car, recounted with a pride that borders on glee....
How Test Engineers Decide What Counts as Good Enough
The statistical reasoning is sound, even if the ingestion test’s verisimilitude is a little hand-wavy. Bird populations change; migratory patterns, or what experts call “waves of biomass,” are fickle. In...
How Lists Became Our Greatest Defense Against Endless Slop
In his 1996 essay “I’ve Got a Little List,” the novelist William Gass identified our predilection for rankings as an “obsess[ion] with hierarchies.” But while our capacity to categorize and...
A Woman with a Past
The better I knew Laura, the more I puzzled at her pure-heartedness. Life had wounded yet somehow not embittered her. She believed in love, and her capacity for loving was...
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The Constant Rediscovery of the Cult Novelist Barbara Trapido
A story crystallized. A girl—Katherine—from a prim, quiet, middle-class home would enter the bohemian, rude world of the Goldmans. She would fall in love, or some version of it. Later,...
Gerald Cyrus’s Magnificent Images of Black Life
I first came across Cyrus’s photographs in 2024, when I discovered a slim booklet of his, “Harlem Nights 1990-2001,” at the Photographers’ Gallery bookshop, in London. His images of boundless,...
Jeremy Strong Is Not Quite Over It
Another aspect here is that there was another performance of Mark Zuckerberg, as a younger man, by Jesse Eisenberg, in an earlier film written by your director, Aaron Sorkin. I’d...
Will A.I. Still Take Our Jobs?
“If every team can generate better AI-based analysis to support their arguments, then the demand for conflict resolution and authority-based decisions will increase dramatically,” the economists Luis Garicano, Jin Li,...
