Advertising

Commentary: Sora’s demise doesn’t mean the AI bubble is bursting anytime soon
ChatGPT would like you to know that, despite what you may have heard on social media, the abrupt closing of Sora, OpenAI’s nascent platform for creating video shorts, “does...
Pinterest to cut up to 15% of its workforce as focus on AI intensifies
Pinterest said Tuesday it’s planning to slash up to 15% of its workforce.The San Francisco-based image-sharing platform used for inspiration for home decor, fashion and other interests is laying...
Building Trust Before Advertising: Why Brand Comes First
In today’s world, starting a company has never been easier. With a few clicks, anyone can find a product and launch it online. But this accessibility creates a significant...
The Banal Provocation of Sydney Sweeney’s Jeans
Two American blondes have recently hawked denim. Beyoncé, an ambassador for Levi’s, dressed in outlaw drag, arrives at a semi-deserted laundromat. She slinks out of her 501s, revealing her...
Miu Miu Taps Kylie Jenner, Lou Doillon, Rila Fukushima and More for Its Fall 2025 Campaign 
FOCUS ON FEMININITY: Miu Miu has tapped a multidisciplinary cast for its fall 2025 campaign which is all about the expression of individuality and the exploration of femininity —...
LVMH Wins Luxury Grand Prix at Cannes Lions for Olympics Campaign
GOLD STANDARD: LVMH Moët Hennessy Louis Vuitton’s Olympics campaign has won a gold medal. The world’s biggest luxury group was awarded the Luxury Grand Prix at the 2025 Cannes...
Farfetch Supercharges Advertising Service for Brands on the Platform
LONDON – Under new owner Coupang, Farfetch is expanding and ramping up support for the brands on its platform with the relaunch of its in-house advertising business. WWD has...
Bell Media launches advertising pilot with Magna in Toronto
Bell Media is collaborating with Magna on innovative out-of-home advertising opportunities. Astral, a division of Bell Media and Canada’s leading out-of-home advertising solutions provider, will offer exclusive advertising placements...
Meta aims to fully automate advertising with AI by 2026: WSJ
[BENGALURU] Meta Platforms aims to allow brands to fully create and target advertisements with its artificial intelligence tools by the end of next year, the Wall Street Journal reported...
Paige Bueckers Among WNBA Rookies Featured in Coach Campaign
Paige Bueckers, the number-one draft pick for the Women’s National Basketball Association, is among the players to star in Coach’s newest advertising campaign. Bueckers, who was a standout star...
Shein, Temu ramp up advertising in UK and France as US tariffs hit
[NEW YORK] Shein and Temu, fast-fashion e-commerce platforms that ship merchandise from China, boosted their spending on digital ads in Europe in April, data from market intelligence firm Sensor Tower showed,...
EXCLUSIVE: Everything Is (Too) Placid on Prada’s Boat
CALM WATERS: While competitors are trying to navigate through the waves of luxury consumption’s slowdown, trade war woes and market challenges, things seem idyllic at Prada, backed by its...