Beers

EXCLUSIVE: De Beers London Introduces New Retail Concept With Paris Flagship
January 19, 2026
PARIS — De Beers London is starting the year with a new home. The jeweler on Monday unveiled its flagship on Rue de la Paix, a move that cements...
EXCLUSIVE: Adwoa Aboah Stars in De Beers Jewelry Campaign as Company Rebrands, Readies Paris Flagship
February 17, 2025
LONDON — The De Beers diamond jewelry brand is facing the future with a new name, a fresh focus and a campaign that aims to reflect its multicultural origins....
Céline Assimon Steps Down as CEO of De Beers’ Diamond Jewelry Business
February 14, 2025
LONDON – Céline Assimon is stepping down as chief executive officer of De Beers Jewellers in a pivotal moment for the retail brand, and the wider De Beers group....