Roi

AI ROI Reality Check: Why Most AI Spending Falls Short
AI ROI Reality Check: Why Most AI Spending Falls Short
A recent Gartner analysis of AI ROI delivers a sobering message, sharing that only a mere “one in 50 AI investments delivers transformational value.” The analysis also shares that just...
Stop Overthinking Tools—Let ROI Decide
Stop Overthinking Tools—Let ROI Decide
Marketing leaders love debates about tools. I’ve sat in those rooms for years, building companies and advising brands. The truth is simple: if a tool makes more money than it...
Two MKs urge Kats to recognize Roi Wasserstein, reservist who died by suicide, as fallen soldier
Two MKs urge Kats to recognize Roi Wasserstein, reservist who died by suicide, as fallen soldier
In separate letters, the MKs described Wasserstein's extensive combat service during he ongoing Israel-Hamas war and the severe psychological toll it took on him.Disclaimer: This article discusses sensitive topics, including...