Athos Commerce Launches New AI-Powered Platform for Brands

Athos Commerce launched an all-in-one AI-powered platform designed to help e-commerce brands connect the right shoppers to the right products across every shopping channel.

Called the new Athos Commerce Intelligent Discovery Platform, it combines search, personalization, merchandising, product feed management, and Generative Engine Optimization (GEO) into a single platform that helps brands improve discoverability and drive conversion.

Athos said in a recent statement that current shopping habits are increasingly fragmented and AI-driven, with consumers discovering products through conversational AI tools, social platforms, comparison shopping engines and marketplaces —often without ever visiting a retailer’s website directly.

“The rules of product discovery are being rewritten in real time. Consumers no longer move through a predictable funnel from search to site to purchase,” said Chuck Haling, CEO of Athos Commerce, in a statement.

“Discovery now happens everywhere, across AI platforms, social platforms, marketplaces, and mobile experiences. That shift is creating new opportunities for brands to drive conversion and stronger business outcomes across the ecommerce journey. We’ve invested heavily in AI innovation to help our customers adapt faster, deliver more personalized experiences, and stay ahead of where commerce is headed,” he added.

Athos Commerce supports more than 2,700 brands in over 50 countries, powering product discovery experiences for retailers including adidas, Yamaha, Clarins, Samsung, Rip Curl, Rakuten, and Pets at Home.

As part of the platform, Athos Commerce introduced three new AI agents designed to help brands adapt to increasingly conversational and fragmented shopping journeys: a conversational AI assistant; a GEO assistant, which is short for Generative Engine Optimization, to help brands optimize and enrich product data for visibility across AI engines including ChatGPT and Google Gemini; and a channel assistant to help ecommerce teams and optimize product feeds across Google Shopping, Meta, TikTok, and other marketplaces.

It also introduced new AI-powered capabilities across its core platform, such as search and product recommendations.