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Jonathan Swift Wrote His Own Epitaph. Was It a Joke?
There was one text that Kenny thought was particularly relevant to his search for the truth about the epitaph. In 1732, Swift completed a poem titled “Verses on the...
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She Dressed “The Devil Wears Prada” ’s Miranda Priestly and Came Back for Seconds
I want to talk about “The Devil Wears Prada 2.” There were so many looks in it that I don’t know where to begin. I think a lot of...
7 mindset shifts that turn a founder into a real leader
If you’ve been building for a while, you’ve probably felt the shift creeping up on you. What used to be about shipping faster, closing your first customers, and proving...
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It’s Possible to Learn in Our Sleep. Should We?
What we learn in our sleep can apparently influence our behavior, too. In 2014, the neuroscientist Anat Arzi was a graduate student at the Weizmann Institute of Science. She...
Trust Is Your Brand Before You Scale
Before a brand is a brand, it’s trust. That’s my stance, and it guides how I build and invest. If customers don’t trust you, they don’t buy—no matter how...
7 behaviors that make top talent actually stay
If you have ever watched a great hire quietly disengage, you know how unsettling it feels. Nothing “breaks” overnight. They still show up to standups, still hit deadlines, still...
8 shifts that happen when you start believing you deserve the win
You can usually tell when a founder is technically capable but internally unconvinced. They hesitate on pricing, over-explain their product, and quietly assume the market is smarter than they...
7 reasons success feels emptier than you expected
You thought hitting this milestone would feel different. The revenue goal, the product launch, the funding round, the traction graph finally pointing up and to the right. Instead, the...
The Kirkification of Our Troubled Times
For this week’s Infinite Scroll column, Brady Brickner-Wood is filling in for Kyle Chayka.A few months ago, the pro-Iran group Akhbar Enfejari (Explosive News) was just another unknown YouTube...
Your Purchase Cycle Is Your North Star
I’m Erik Huberman, and I’ve spent my career growing brands by keeping focus on what actually moves revenue. Here’s the uncomfortable truth: most teams don’t know their purchase cycle....
