Homegrown direct-to-consumer companies raise $6 billion in five years
August 26, 2026 / /
India’s direct-to-consumer (D2C) startups raised nearly $6 billion in equity funding across nearly 2,000 rounds between 2021 and 2026 year-to-date (YTD). On a YTD basis, funding was at its lowest in 2026 at $398 million. Annual funding peaked at $1.6 billion in 2022, moderated to $824 million by 2024, and returned to growth in 2025 at $898 million.
| Year | Total Equity Funding | Number of Rounds |
| 2021 | $1.4 Bn | 307 |
| 2022 | $1.6 Bn | 379 |
| 2023 | $921 Mn | 359 |
| 2024 | $824 Mn | 380 |
| 2025 | $898 Mn | 374 |
| 2026 YTD* | $398 Mn | 152 |
| Data as of August 20 | ||
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