Lié Studio Launches Exclusive Jewelry Capsule for Moda Operandi

Lié Studio Launches Exclusive Jewelry Capsule for Moda Operandi


Lié Studio, the Danish accessories brand founded by former models Amalie and Cecilie Moosgard, is launching a jewelry capsule exclusively for Moda Operandi.

It centers around a pair of button earrings belonging to the twins’ grandmother, which they ironically found in her sewing kit next to actual buttons. “It became more than just an earring. It became a design code that ties the entire collection together,” Amalie said.

The Lié Studio and Moda Operandi capsule collection campaign.

Courtesy of Lié Studio

Aptly, the earrings were named Coco after Coco Chanel who was known to sport similar styles. But eschewing her much beloved pearls, the Moosgards opted for cooler black onyx in the center and expanded upon their oval shape to include a pendant choker, drop earrings, a bracelet and band rings as well.

“It’s really about the balance between two contrasting materials,” Amalie explained, noting the use of silver- and gold-plated frames with ridged edges inspired by Cecilie’s Cartier watch from the 1970s. “The black onyx gives a sleek and elegant finish, which we found to be a perfect fit for Moda Operandi,” she added.

The capsule collection ranges from $180 to $415, and will be available on Moda Operandi, lie-studio.com and at the brand’s Copenhagen boutique starting Thursday. 

 model wearing Lié Studio jewelry

The Lié Studio and Moda Operandi capsule collection campaign.

Courtesy of Lié Studio

Founded in 2021, Lié Studio has since added bags and belts to its range of contemporary jewelry. The brand counts 130 stockists worldwide, but Moda was the first to introduce it in the U.S., its largest market to date.

“We’ve always had such a great relationship with Moda and their team,” Cecilie said. “They have always had valuable insights and given great feedback, which has been rewarding for us as a growing company.”

Ryan Kleman, director of buying and accessories for the retailer, pointed out that, “Serendipitously, the capsule coincides on the two-year anniversary of our partnership.” 

“Lié Studio’s product instantly connected with the Moda client,” he continued, “bold yet refined, with an attitude that you’ll wear it forever.” 

model wearing Lié Studio jewelry

The Lié Studio and Moda Operandi capsule collection campaign.

Courtesy of Lié Studio



Source link

Posted in

Kevin Harson

I am an editor for Entrepreneur South Africa, focusing on business and entrepreneurship. I love uncovering emerging trends and crafting stories that inspire and inform readers about innovative ventures and industry insights.

Leave a Comment