Stitch Fix Expands Vision AI Try-on Feature

ENVISIONED: Stitch Fix Inc. built its business one box at a time — sending users “Fixes” of style options to try on at home. 

It’s a model that’s always revolved around personalization, with the company learning more about its users with each piece that’s kept and each item is returned. 

Last year, the company got even more personal with Vision, letting users upload a photo so they could, through the magic of AI, see how the looks look on the screen even before they’re shipped out in a box. It’s online try-on for a home try-on service. 

Now, Vision is going bigger. Stitch Fix rolled out the feature more broadly on Wednesday, giving users the option to see themselves on the site and app anywhere a full outfit is recommended. 

Vision also proactively delivers a weekly drop of new style ideas. 

“Personalization has always been at the heart of the Stitch Fix experience, and we’re building toward a future where clients can see themselves reflected throughout every step of their shopping journey,” said chief executive officer Matt Baer. “Vision helps bring this future to life by combining our deep understanding of each client’s preferences with AI to offer personalized style inspiration. As we expand Vision, we’re making it easier for clients to discover new styles they’ll love, as well as find more ways to wear the pieces they already own.”