The Growing Appetite for Innovation Was Apparent at Kingpins Show New York
partnership
Kingpins Show New York was on July 22 to 23.
Jonathan Hanson, courtesy of Kingpins
At Kingpins Show New York last week, some key challenges were front of mind for many exhibitors and attendees. The sourcing map continues to shift as companies manage risk, and costs are increasing across the board.
However, one bright spot was the increasing move from safe, basic apparel into more innovated, differentiated products. This appetite for newness was seen in the continually broadening rollout of TENCEL™ Lyocell -HV100, our newest fiber variant for denim that has now been adopted by 36 different global mills. The TENCEL™ booth had a number of our mill partners’ creations on view from the second collection drop featuring the fiber technology. Production examples of TENCEL™ Lyocell were also visible throughout the floor at mills’ stands.
Read more on Carved in Blue.
This article is one of a series on SJ Denim from Lenzing’s Carved in Blue denim blog. From conversations with the experts behind the mills that make some of the world’s most-wanted denim to the global brands bringing novel denim made with TENCEL™ Lyocell and Modal to the market, Carved in Blue shares the stories of those whose roots run deep with denim. Visit www.carvedinblue.tencel.com.
