US online spending hits US$8.3 billion as Amazon Prime Day kicks off, Adobe says
Published Wed, Jun 24, 2026 · 10:01 PM
ONLINE shopping among shoppers on the first day of Amazon’s Prime Day rose 5.3 per cent from a year earlier to US$8.3 billion across US retailers, Adobe Analytics said on Wednesday (Jun 24).
The four-day shopping event, which started on Tuesday and is being held earlier than usual this year, will be a litmus test of US shoppers’ spending power as the focus shifts to essential goods.
Online spending on Tuesday is tracking ahead of its projections and marks the biggest e-commerce day so far in 2026, Adobe said.
The data firm reaffirmed its forecast of US retailers driving US$26.3 billion in online spend through the event.
Adobe said sales were driven by categories such as electronics and appliances, tools and home improvement, but purchases of everyday essentials also ticked up.
Discounts are expected to remain in the 10 per cent to 24 per cent band seen on the first day, Adobe said.
Adobe’s forecast is based on an analysis of 1 trillion visits to US retail e-commerce sites, covering 100 million stock keeping units and 18 product categories. REUTERS
